Small business marketing is a highly specialized industry that many established businesses dedicate a whole department to however, it doesn’t mean smaller businesses can’t achieve and sustain a client base. There are a variety of methods including online marketing, to traditional strategies like billboards and posters, can help small businesses build and sustain their brands.

Online marketing, including the creation of a website for your business and profiles on social media, is a crucial element of any marketing strategy for small-sized businesses. A well-designed website can provide customers with important information about your company, including the products and services you offer location and hours of operation, pricing and contact information. Additionally, a small company website can serve as an ecommerce platform which allows you to sell your products and services directly to the consumer.

In addition to having an online presence, small-sized businesses can also use more traditional methods to market themselves, for example, distributing advertisements in newspapers and coupon books, or participating in farmers markets and trade shows. One popular method to increase brand recognition is to join with influencers. These are individuals with a large following on platforms like Instagram or YouTube.

A well-defined and efficient marketing strategy is crucial for any small business. Our research results indicate that the majority small businesses plan to expand their marketing efforts throughout the entire year. Email and Facebook were the two marketing tactics that provided the highest return on investment. Paid digital ads and content marketing rounded out the top five. However, direct mail, SMS marketing and Twitter had a lower return on investment.

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